HYPE OR HERE TO STAY 7/6 AT 6.30 PM BLOOM HOTEL / Actuality

On in actuality
HYPE OR HERE TO STAY 7/6 at 6.30 pm Bloom hotel

 

Nowadays, the world of consumers is changing at a faster pace than ever before. This isn’t new and surprising for you, as you are a consumer as well. Yet, which technology is a hype -thus will vanish over time or become niche- and which one is here to stay and will most likely conquer the consumer’s world?

Together, we’ll discover which technologies are relevant business opportunities. By looking at 3 different technologies (VR/MR/AR, AI/Chatbots & Blockchain) from two different angles, Cube wants to demonstrate its focus on customer centricity.

A first angle will be from a consumer perspective: what is the resonance with consumers, will consumers embrace the technology, will they use it on a day-to-day basis, ... In a second instance, we’ll put on our research goggles: is there a purpose in market research, will it and how will it change the process of market research, what are potential gains/losses for being an early adopter vs. being late to the race …
The speakers for each topic will be announced shortly.

In conclusion:
3 hot topics
2 point-of-views
1 burning question: hype or stay?
Start!

Course of the evening:

18.30 – 19.30: Welcome with bits & bites
19.30 – 19.40: Introduction

19.40 – 20.10: Round of speakers - AR/VR/MR

·      Joris De Lamper – VR Business Expert @ Yondr

·      Bert Hendrickx – Sr. Manager Product & Innovation @ GfK Media Measurement

20.10 – 20.40: Round of speakers - AI & Chatbots

·      Dennis Peeters – Master Botbaker @ Botbakery (The House of Marketing)

·      Maarten Verschuere – Founder & CEO @ Clever

20.40 – 21.10: Break with bits & bites
21.10 – 21.40: Round of speakers - Blockchain

·      Raf Ganseman – Digital Transformation Consultant @ CGI

·      Farrel Styers – Research Director @ InSites Consulting


21.40 – 21.50: Closing

The event is entirely free! But if you don't show up we're obliged to ask a fee of €50.

Hope to see you the 7th of June, at 6:30 pm in the Nh Bloom hotel!

 

YOU CAN SUBSCRIBE HERE

members / PROUD TO BE PART OF IT

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    Egerie Research
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    CheckMarket
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    The Nielsen company
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