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GfK Significant focuses on marketing-oriented consultancy of a broad range of clients. The scope of GfK Significant includes the entire range of qualitative and quantitative ad hoc market research, i.e. pricing, communication, positioning, branding as well as all forms of strategic market research within product launches, concept testing, .... Significant GfK wants to recruit a (senior) qualitative researcher with a strong affinity with the online / digital environment.
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Company & loction
GfK Significant, located in Leuven, Belgium
Job profile
As researcher in our division “Custom Research’ you will primarily be working on qualitative ad hoc studies .
Your specific tasks will comprise:
- Preparing and conducting qualitative studies:
- Fixing the aims of the study in close cooperation with the customer
- Preparing topic guides
- Issuing specifications for the field work
- Organizing and managing qualitative (and quantitative) ad hoc studies to include result check (deadlines, field work, data contents)
- Development and implementation of online qualitative tools (with the international support of the GfK-group)
- Conducting interviews and moderating group discussions as well online as offline Evaluating qualitative material (audio and video recordings, transcripts) and preparing respective reports
- Preparing presentations from the study results for the customers, collaborating in counselling the customers
Your Profile
As an outgoing individual with good communication skills you like to deal with complex questions and challenging, customized study designs. You think and act in a customer-oriented, analytical way and want to further develop / set up the qualitative department (with special focus on online research).
You can offer the following qualifications:
- Degree in psychology or social science with focus on marketing/market research or comparable qualifications
- At least two years of prior working experience in qualitative market research
- A strong affinity with online qualitative market research
- Very good methodical skills in psychological, qualitative market research
- Very good oral and written command of English and Dutch (or French)Good PC user skills
Contact
Please send your application to Natalie Dahlem, Human Resources manager, Significant GfK by email to natalie.dahlem@gfk.com. |
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