ACTUA NEWS
15/11/2011: Annual BAQMaR Conference 2011
8th December - Marriott Hotel Ghent (Belgium)In the last 5 years the rise of the internet and especially social media caused a boom in new opportunities we as researchers and analysts have: new data sources, alternative ways of collecting data & engaging marketing people with the consumer world. Next to that science moved on and showed us that consumer behavior is less rational than we think. A shocking fact that is putting question marks to everything we do.
Program & registration