ACTUA NEWS
2/02/2010: Workshop value based pricing
On
Tuesday, 23rd of February, the
European Pricing Platform (ePP) organises an interactive workshop on how conjoint analysis can be used to optimise revenue and margin of payment protection products. The workshop will take place at NH Hotels -
Brussels. Do you realise that determining the right price is an extremely delicate matter and also one of the main motives of the profitability of your company. In this practical workshop you will learn which elements of your position are most attractive to the customers. At which price level you should price them. What the role of price is in the purchase decision. What the differences in preferences are between ´customer segments´. And how the best ´portfolio’ could be reached.
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