27/02/2008, MARKET RESEARCH 2.0: NEW ROLE FOR RESEARCHER AND CLIENT?
Market research 2.0: New role for researcher and client?
Robert van Ossenbruggen – ProCression
woensdag 27 februari, 2008 — 17:30
Sodehotel La Woluwe – Avenue E. Mounier 5 -1200 Brussels – parking at the back of the hotel at the seminar centre
In this digital age, innovations and developments are processed at high speed. Globalisation makes borders disappear. Technology replaces more and more human activity. A multitude of choices and media for communication makes the consumer more complex and elusive. Definitely these evolutions have also consequences in our speciality. But what does this really mean? Should market research move its boundaries? Or should the limits of research be more clearly defined? What are and will be the new expectations of the client? Robert van Ossenbruggen gives the necessary input for discussion.
The workgroup communication kindly invites you to the first Febelmarcafé of 2008!
Are you eager to get insights in how research in the future will look like? After an interactive presentation (Robert has acquired already several prices with his work!) and discussion there will be a possibility to chat on in an informal atmosphere.
Robert van Ossenbruggen studied Psychology and Marketing. With ProCression he advises and trains market researchers on both sides, suppliers and customer. Robert van Ossenbruggen is chairman of MOA’s branch Methods & Techniques and writes regularly for MOA’s technical journal Clou.
Limited number of seats: first enrolled, first served!