11th edition | Febelmar Happening | Thursday 18 March 2010
Marketing… inspired by marketing research
The two marketeers of the year 2009 spoke about their background, moves, passion, pitfalls and wisdom and why research is a need to have.
- Philippe Wallez | General Manager Marketing – ING: did you know he started his financial career in a market research department? See the presentation...
- Patrick Wauters | Vice President North & East Europe – Chiquita: he made us love fruit by putting bananas in jars! See the presentation...
