Febelmar is active in several areas in which the interests of its members and the sector are always key. More specifically, Febelmar supports the following:
- the development and promotion of market research and opinion polls in Belgium
- protecting the sector interests
- the correct use of the deontological rules which apply to market research, and this at all phases (i.e. data collection, data analysis, communication and publication of the results)
- the continuous improvement of quality of the service in market research
Furthermore, Febelmar aims to be a platform for communication, exchange of expertise and networking among its members. Febelmar realises these objectives with respect for the identity and commercial interests of its members.