MARKET PROBE / Febelmar members

Market Probe

Market Probe assists companies in meeting strategic market challenges, based on information, trends, insights from the market which we collect among clients and prospects in both BtoB and BtoC markets.
These last few years, we specialised in 3 areas:

  1. Achieve growth by stronger brands ... a differentiated brand DNA, positioning and re-positioning of brands as to successfully tap into new segments
  2. Achieve growth by optimising the customer experience ... operationally through better processes, strategically through improved customer relations, aiming at enhanced loyalty and superior share of wallet
  3. Achieve growth by innovation ... making sure that your offer is even better adapted to the market expectations and –needs … launching the right new products and services in the right target groups.

We talk to your customers and prospects, ask the right questions to the right person, report the insights which we gained and translate these into an improvement journey.

Market Probe is a midsize global top 50 research company staffed with seasoned, experienced researchers. We focus on customised solutions, pragmatism, quality and added value. We bring sector knowledge in finance, telecom and IT, services, agro, human and animal health & care, home and building and manufacturing.

Company information

Market Probe
Veldkant 37
2550 Kontich, Belgium
+32-3-451 00 45
none
Dominique Vanmarsenille
Martine Degreef
An Segers
Kristien Govers
Erik Luijts
Danielle Conem
1988
Fulltime: 30
8.5 million €
Market Probe Inc
Market Probe
Esomar, Febelmar, STIMA

Scope of business

  • Full service qualitative and quantitative research worldwide

Research

  • Consumer research 
  • Business-to-business research
  • Agro research
  • Human and Animal health

Own facilities

  • International call centre (125 stations) in London (UK)
  • Technology centre in Mumbai (India)
  • Science centre in Milwaukee (USA)
  • Privileged partners for face to face, phone and online research

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