HAYSTACK INTERNATIONAL N.V. / Febelmar members
haystack is committed to sensory & marketing research. We dive into the consumer experience to understand what triggers him. We help build your brand by engaging the consumer throughout the product
lifecycle. By constantly developing and integrating new techniques, we are always ahead of the game and able to provide research results that are reality driven.
The bigger picture
Our goal is to provide satisfactory marketing research of the highest standards and in the best time possible. With a multi-faceted approach, innovative methods, and on-time project delivery, haystack is your best
choice for making better products, selling them at a profit and enhancing customer experience!
Tapping into the brain Nearly 90% of purchasing decisions takes place at the unconscious
level of our minds. haystack uses insights and tools from brain science to understand the functioning of the mind and how decisions are made. With reaction time measurement, facial coding, eye tracking, EEG and
GSR, we investigate product empathy, impact of product features, arousal, and associations to brands and products. Bottom line? Being ale to activate the buy button in consumers’ brains.
We’ve got it covered
haystack is globally present, yet with strong local anchoring to take into account diverse cultural flavours. On top of being the founder of The Sens Group, haystack is also a member of Esomar, Febelmar and the
European Sensory Network, an international network that shares our philosophy and approach.
We’re dedicated to our work and our customers. We’re passionate about what we do, to provide the context in which your products or services can flourish, stand out and be loved. We find the object of your search
in the proverbial endless haystack that you are surrounded by. It takes a stellar market research company to do so. It takes haystack.
Haystack International N.V.
Romeinse Straat 4
3001 Heverlee, Belgium