AQ-RATE / Febelmar members

AQ-Rate

Our claim

       Accurate Research Solutions

Our Goal

       Provide relevant results & bright consumer insights on the most efficient way

Our Promise

       Breaking the rules & inventing new standards

       Proposing innovative approach & question mode

       Combining the most accurate methodologies & techniques

       Offering reliable tools & high skilled people

       Getting closer to respondents & clients

Company information

AQ-Rate
Chaussée de Waterloo 255
1060 Brussels, Belgium
00 32 2 644 56 26
00 32 2 646 37 35
Laurent Moreau - CEO
Didier van Kesteren - COO
Jacqueline Chaerels : Media Research Manager
Geneviève Parys : Research Manager
2012
Fulltime: 9
Febelmar, Esomar, GRP

Scope of business

Full services & independant market research agency

Research

Consumer & B2B research

       Brand awareness, image & equity

       Satisfaction & loyalty

       Usage & Attitudes

       Segmentation et profiling

       Shopper research & Customer experience

       Innovation & adoption

       Mystery shopping

       Product testing

       Trade Off

       Price sensitivity

 Advertising & communication research

       Pre-test : qualitative evaluation of an ad material

       Post-test : impact, media effectiveness, effective reach, brand perception, call to action

       Audience surveys

       Media exposure : POE & touchpoints

       Media consumption & behaviors

       Media engagement & believes
       Impact barometers & tracking surveys


Own facilities

Face-to-face interviews

       PAPI/CAPI/CASI

       50 interviewers

       Laptops/tablets

 Phone interviews

       CATI

       12 in-house workstations

 Online surveys

       Access panels in Belgium & Luxemburg

       100.000 residential panelists

       Representative of the Belux connected population

 Mobile Research

       Face to Face (TAPI/TASI)

       In Store Research

       Panel Research : Mobilepanel.be, the 1st Mobile panel in Belgium

members / PROUD TO BE PART OF IT

  • Haystack International N.V.
    Auxipress
    Listen
    Research Now
    Ipsos NV
    D-Sense
  • Dedicated
    Quality & Marketing Solutions (QMS)
    M-Eye - Mystery Shopping Expertise
    Emakina / Insights
    GfK Belgium
    DéfiLine
  • Store Support
    Market Probe
    Results IMS
    boobook
    AQ-Rate
    InSites Consulting
  • Maresco
    Akkanto
    FQC
    SynapsesQuali
    Egerie Research
    Profacts
  • SSI
    CheckMarket
    JTL Market Research
    IVOX
    Let me know! Market Research
    Kantar TNS
  • Indiville
    intrinsiQ
    Helion Market Research
    HEC Consulting Group
    Qualtrics
    V-G Sensory
  • The Nielsen company
    The Nielsen company
    The Nielsen company
    The Nielsen company
    The Nielsen company
    The Nielsen company