ACTUA NEWS
16/09/2010: ESOMAR - Best Case History Award
Athens, September 15, 2010.
Today ESOMAR announced five award winners honoured for their outstanding contributions to the market research industry during the past year. Awards were given for the best research papers presented at an ESOMAR event throughout the year, for the best papers delivered at the 2010 ESOMAR Congress and for the 2010 Young Researcher of the Year Award winner.
Ludovic Depoortere & Wim Hamaekers, from Rogil Marketing & Sensory Research, Belgium, won
The Best Case History Award with their paper "Getting into the real world of the shopper by using eye tracking in a multi mode research approach".
This award is given to the paper that highlights an interesting application of research that proved beneficial to its users.
What the jury said:
"A good example of integrated research combining traditional methods with new technology. High marks for innovation, evolving better practice."
Congratulations to our Febelmar member!
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