ACTUA NEWS
24/08/2010: Data privacy
ESOMAR meets Belgian data privacy regulator to discuss data protection in market research
ESOMAR met with the President of the Belgian Privacy Commission, Willem Debeuckelaere on 11 August at the Belgian Privacy Commission's offices to discuss market researchers’ concerns about current international data protection reviews underway. FEBELMAR, the Belgian Federation of Market Research Institutes was included in the delegation.
Mr. Debeuckelaere currently has an important international role to play as Belgium holds the rotating presidency of the Council of the European Union. The Belgian Privacy Commission will hold a conference on 23 November in Brussels entitled “Privacy and Scientific Research”, which is the principal reason for the market research sector meeting with the regulator.
Up until now, market, social and opinion research have enjoyed protection within the category of “scientific and statistical research” which enables the sector to collect and store data with more freedom than other operators. In a recent consultation, the European Commission asked if this category should be more closely defined which has motivated ESOMAR to understand better how market research is perceived by regulators.
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